Published on September 6th, 2016 | by admin


Mobile application management: The enterprise application store versus. MDM

Mobile application management: The enterprise application store versus. MDM

Mobile Application Management, or MAM, describes both a substantial problem facing today’s businesses, and it is possible solutions.

The Mobile App Management Problem:

How do organizations’ IT departments efficiently manage and control the provisioning and access to mobile apps on smartphones and tablets?

The issue has elevated in intensity in the last few years using the rise of BYOD (take the own device) within the place of work. Now It has to contend not just with secure mobile application management on company-provided products, but in addition for worker-possessed models.

MAM Complexities

The MAM challenge becomes even more complex when considering:

  • Diversity of mobile operating systems (Android, iOS, Blackberry, Windows) and the version of OS installed on device
  • Convergence of mobile, cloud and desktop apps
  • Privacy and liability issues on employee-owned devices
  • User experience and ease-of-use.

Essentially IT faces increasingly difficult decisions for managing applications within their mobile ecosystem.

Mobile Application Management (MAM) Solutions:


Two solutions. Two completely different paradigms. One based on tradition. One based on progression.

A.  Mobile Device Management (MDM)

Because the name indicates, MDM supplies a device-oriented software solution that manages device configurations, profiles and image, and security. This could include control over programs and knowledge in some instances.

In the past, MDM is definitely an IT-driven means to fix mobile application management using the finish goal being IT control around the device. Nothing will get in or out without express permission.

The concept could be seem from the device management control and security perspective inside a non-BYOD setting and when the reasons pointed out earlier are non-existent or stored low.


  • Costs and complexity increase with more than one OS platform
  • Convergence of mobile, cloud and desktop apps present additional endpoint challenges
  • Employees and contractors balk over privacy and liability concerns by having MDM software installed on their devices.

While MDM may be a necessity for device security and control, increasingly IT departments are looking for solutions that also can address mobile app management challenges in ways that increase user productivity.

B.  Enterprise App Stores (EAS)

Enterprise Application Stores operate from an app and user perspective. They allow corporate IT to control the publishing, distribution and management of approved applications to end-user devices, while at the same time providing an intuitive, consumer-style interface for users to search for and acquire apps.

Devices and platforms become secondary as the main focus is on making it easier for the User to find and access useful, productive applications. Note the difference from ‘lockdown’ to ‘access’, which DOES NOT mean a lack of IT control in who has access.

The power is in the paradigm shift of putting the emphasis on user productivity. Employees are familiar with acquiring apps because of Apple’s ground-breaking iTunes. The ease of access to music, applications, movies and more through a highly intuitive interface changed entire distribution channels.

Since every employee is also a consumer, that efficient and ease-of-use expectation is inherited into the workplace. When the enterprise is unable to deliver, frustration increases, productivity declines and costs rise.

A good app store will:

  • Seamlessly support a range of operating systems and OS versions
  • Provide management capabilities for mobile, cloud AND desktop applications and platforms
  • Reduce or eliminate privacy concerns since no personal portions of the device are affected
  • Empower user productivity and reduce costs through a consumer-style interface that reduces or eliminates support tickets
  • Provide a forum to rate and give feedback on the apps being used which allows the most useful apps to organically make their way to the top of the usage list.

IT approved apps in an enterprise app store can be searched, accessed and provisioned in just a few minutes, as compared to hours.

Consider the Consequences:

IT’s roles shifts from being certainly one of a warden maintaining the integrity from the walls to 1 to be a company finding and disbursing productivity tools through the organization. The next table is helpful for evaluating the 2 mobile application management approaches:

Costs, privacy and productivity concerns is constantly drive alternation in the mobile application management space. Though different, MDM and EAS aren’t mutually exclusive and could be complementary. A lot of companies employ both solutions to supply a more comprehensive enterprise mobility strategy.

What exactly are your ideas and encounters with MAM?

The post Mobile Application Management (MAM): The Enterprise App Store vs. MDM appeared first on Partnerpedia.


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One Response to Mobile application management: The enterprise application store versus. MDM

  1. Zero Darker says:

    how did you set the volume rocker? im trying and cant find it anywhere

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